One-stop-shop provided by multi-disciplinary team cooperation
Multidisciplinary team cooperation is a novel model of business where the project is carried out by a multi-disciplinary team in a cooperative manner. The multi-disciplinary team consists of partners with complementary competences, such as achitects and designers, constructors, energy-efficiency experts, market and financial experts, technology suppliers, strategy and operations planners. Starting from the initial design phase, the team works together, in strict collaboration with the building owner, in order to select the most feasible intervention technologies and renovation measures to adopt, planning the whole renovation project according to customers’ needs and desiderata, considering also the costs related to planned works.
The cross-fertilisation of gathering different actors together in an early phase of the renovation project permits to define a holistic approach to the renovation intervention. In this way sustainable and energy–efficient retrofitting solutions and innovative solutions for the life time of the facility can be achieved, with an optimal control over the total costs of the renovation project and guaranteed efficiency performances.
The main idea in this business model is that the same team of consultants representing different design disciplines or expert areas will carry on with the project and produce the holistic design service for the building retrofitting.
The team should be able to give a deeper value promise based on their value proposal in the initial competition stage. Value proposal cover the overall offerings each organisations of the team could produce. Value promise is a part of offerings and tailored for the facility question and it is answering to the targets of the client. Value promise should be in core of the contract with the client and the team. Table below provides the St. Gallen approach for this BM.
"What” (value proposition)
The business model provides the following advantages for the customer:
- Support of a wide network of professional multi-disciplinary team of experts, providing an holistic approach to the renovation project, whith high level of flexibility in the design phase
- Owner directly involved in the definition of the intervention measures to be included in the renovation project
- Optimal control of the total costs in an early phase of the project
- Optimal integration of different measures thanks to cooperation between different actors involved in the renovation project
- Total design and operational concept for retrofitting which covers life cycle of the building
- Responsibilities and risks are shared between the members of the team
"Who” (target customer)
The customers’ segments targeted by the multidisciplinary team cooperation business model are large buildings (offices) with private owners, or multi-family buildings, with private or public owners, as in the case of municipalities’ social housing.
The channels used to reach the target customers are mainly those used for design procurement: integrated project delivery method and any methodology which support strong design team integration and design iterations
"How” (value chain, activities, resources)
The model involves the complete chain of players of the renovation sector, involving them in a collaboration session of design, aiming at define the renovation project, merging different expertise and professional capability. This reflects on a more holistic and innovative result, provided by the team.
"Why” (revenue model and cost structure)
Cost structure for the service provider: As the services provided through the team are wider than in the case of traditional design services the cost structure is also wide.
Revenue streams for the service provider: The revenue stream is based on multi-professional services and services for the life cycle phases of the building. Services for the owner /clients and services for end users.
Related Refurbishment Package
Prefabricated façade with integrated heat pump and PV panels or solar thermal collector
This package includes:
- a prefabricated timber façade
- a heat pump for centralised heating
- photovoltaic panels or solar thermal collectors
Prefabricated timber framed façade elements are used for the external thermal insulation of walls. The prefabrication enables the industrialisation of the manufacturing process, and reduce the duration of on-site works. The system also integrates windows and HVAC devices. In this refurbishment package, the prefabricated façade is combined with a heat pump that provides space heating and domestic hot water, and with a ventilation with heat recovery.
Photovolaic panels or solar thermal collector are also installed on the roof.